TDM Events was contracted to provide sponsorship and funding coordination and management, marketing and communications and administration services for the challenge. The event was a Guinness World Record attempt for the most tractors working simultaneously in one paddock at one time.
The total number of tractors involved in the challenge was confirmed at 1,836, just short of the 1,901 record set by the Australians in 2004. It was however pointed out that the Australian attempt included 500 garden tractors (ride on lawn mowers) which are allowed by Guinness, whereas the Kiwi attempt totalled less than 100.
Participants had travelled from all over New Zealand as well as a contingent from Australia and the UK.Celebrity drivers included Jim Anderton, Bede O’Malley, Rob Cope-Williams, Fergie McCormack, Gerry Brownlee and David Carter, as well as former National Party MP Shane Ardern best known for driving a tractor up the steps of parliament.
All profits from the Case IH Kiwi World Tractor Challenge went to Ronald McDonald House South Island.